How to set a fair rate per 1,000 views

Key Takeaways

Start from your value per view, not a copied rate

Test two rates before committing the full budget

Use caps to protect against outliers

Your rate signals how much you value attention. Clippers choose campaigns that pay fairly for the effort of editing, so a rate far below the market usually means fewer and weaker submissions.

Start with value

Estimate what a view is worth to your business: a subscriber, a sale, a signup. Even a rough number helps you set a rate you can sustain.

Compare similar campaigns

Look at live campaigns in your category and format. Effort differs: a clip that needs heavy editing of a gaming stream is not the same as trimming a podcast segment.

Protect your budget

Per-clip cap: limits what any single clip can earn.

Minimum views: filters out clips that did not perform.

Total budget: the hard limit on campaign spend.

Test and adjust

Launch with a moderate rate for a week. If quality is high but volume is low, raise it. If volume is high but quality is poor, tighten the rules before touching the rate.

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