A clipper's workflow: finding the best 30 seconds in a 90-minute episode

Key Takeaways

Scan at 1.5x with captions on

Mark moments in one pass, edit in another

Shortlist five, publish the best two

Nobody watches ninety minutes for fun when they have ten clips to make. Build a workflow that finds strong moments quickly and leaves your energy for the edit.

Pass one: scan

Play the episode at 1.5x with auto-captions or a transcript visible. Drop a marker whenever the energy changes: laughter, disagreement, a surprising number, a story that lands. Do not edit yet.

Pass two: shortlist

Review your markers and keep the five that make sense without context. A good clip has a clear start, one idea and a natural end. If it needs a long explanation, skip it.

Pass three: edit

Cut to the first useful word and the last complete sentence.

Reframe to 9:16 and keep faces in the upper two thirds.

Add captions, then check spelling and timing.

Add a subtle cut or zoom every few seconds to keep pace.

> **Key Tip**: Check the campaign rules for length, watermark and credit requirements before you export.

Keep a moment library

Save timestamps for moments you did not use. A strong clip from last week can fit a new campaign from the same show.

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A clipper's workflow: finding the best 30 seconds in a 90-minute episode

Key Takeaways

Pass one: scan

Pass two: shortlist

Pass three: edit

Keep a moment library

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